A Special Sales Program at the Lone Star Festival 2026

The Lone Star Festival and the Texas Authors Museum are proud to launch a special reading incentive as part of the statewide 2026 Year of the Reader campaign. This exclusive program encourages readers to discover more stories, meet more Texas authors, and take home more books — while supporting the creative community that makes our state’s literary scene shine.

How It Works for Readers

During the Lone Star Festival (June 7–8, 2026, in Austin, Texas), festival attendees can take advantage of a simple, exciting offer:

Buy any two books from participating authors — and get a third book free!

It’s that easy.

Purchase two books at any participating author booth.

Bring your receipts to the Reader Rewards Booth, hosted by the Texas Authors Museum.

Choose your free book from the official Reader Rewards Shelf, featuring a wide selection of Texas titles.

Don’t forget to stop by the Year of the Reader Photo Wall and snap a picture with your new books! Share your photo on social media using #ReadTexas2026 and #LoneStarFestival for a chance to win extra prizes.

Why We’re Doing This

The Year of the Reader 2026 is all about making reading irresistible again — for every age, every background, and every interest. With so many distractions in modern life, Texas Authors are leading the charge to bring reading back to the heart of our culture.

By rewarding readers for exploring more books, we’re creating new lifelong fans for Texas authors — and helping grow the next generation of storytellers.

Reader Champion Raffle

Every reader who redeems the “Buy Two, Get One Free” offer will automatically be entered into the Reader Champion Raffle, with prizes including:

$50 Texas Authors Bookstore credit
Free annual membership to the Texas Authors Museum

Signed book bundles from featured authors

Winners will be announced after the festival and featured on the Texas Authors Museum website and social channels.

Join the Celebration

The Lone Star Festival 2026 isn’t just another book fair — it’s part of a larger movement to keep reading alive, accessible, and joyful. Whether you’re an author, reader, or supporter, your participation helps make 2026 truly the Year of the Reader in Texas.

Love our Logo?

You can purchase the logo on a t-shirt in different colors and sizes here: 2026 Year of the Reader T-shirt | TexasAuthorsInstituteof